• LINKS MAGAZINE - THE BEST OF GOLF
• print and web marketing design

LINKS Magazine is a bi-monthly magazine containing regionally-targetted Special Advertising Sections in each issue. My print duties include lead design, layout, ad placement, color correction, preflighting and output to our press operations. Marketing materials include client and in-house uses. Web duties include graphics, widget creation, web-exclusives, development and execution of a monthly blast/newsletter, custom blasts, SEO, and video. Please check out the below slideshows...

 

 

• ING - RETIREMENTS
• html, wireframes, flash presentations

Our web team developed styles and wireframes for a group of portal developers. Final product was to be a site for the sole use of sales representatives throughout the United States. Side projects included development of Flash presentations that could be edited and re-tooled for client presentations.

• JENNY McKEE'S HOUSEHOLD SERVICES
• business cards

My goal was to pair kitchen cleaning with a kitsch marketing style. Jenny McKees is an independent housecleaning service in CT.

• DORNENBURG GROUP
• Interactive Pitchbook

This flash portfolio was created for Dornenburg Group Advertising & Marketing Communications as an aesthetic and dynamic promotional tool. Content is fed to Flash via XML. Flash-only site ran from 2006 - 2007. Please visit link below to view cached site.

• BASICS
• Brochure, Poster, Logo

Campus Client "Highlighting Moderation." BASICS, a problem alcoholism program for campus students came to Central Design for a completely new identity. Preachy approaches were done by previous design groups; we tried the trendy angle. The intention was instant recognition & curiousity, since the recipients (read: alcoholics) of these brochures would likely toss out any plain brochure you press at them.

• RED CROSS
• Spread, TV Ad Script

Classroom Creative. In this scenario, the Red Cross was in dire need of blood. Blood drives were plentiful, but attendence was lackluster. In usual tongue-in-cheek fashion, my campaign was about “Catching Up On Donations” - co-starring tomatoes & ketchup.

• SLINKY/POOF
• Magazine Spreads

Classroom Creative.“Pick a product that is rarely advertised nowadays, and sell it to a new generation,” Said my professor, nestling a bottle of Advil in both hands as an example (but probably for a recent headache.) “Make sure there is a purpose for it being there, for it being advertised, and for it being purchased.” In this project, I answered all three after comprehending Slinky’s business plan - to create an enjoyable toy from recycled scrap metal for environmental concerns.

• CADC
• call-to-entry, invitation, cd

Classroom Creative.As an integrated campaign adopting several mediums, CADC’s 29th Annual Awards Competition served as a challenging real world simulation. After careful research, it was discovered that CADC uses these competitions as a way for prospective employees to meet employers, and vice versa. Hence, this campaign was titled “Match-makers.”